Professor Scores Patent for Game Blending Fantasy Sports and Exercise
Technique builds upon efforts to use peer support to enhance health
Illinois Tech was playing online fantasy sports with friends when the idea hit him: What if he could take the same features that made fantasy sports fun and social, and use them to motivate people to exercise more?
Thatās how his research project centered on active fantasy sports began. Backed by funds Moller received as a new professor at Illinois Tech, the initial study incorporated commercially available fitness-tracking technology and game-based peer feedback to fuel sustainable fitness motivation. Now, five years later, the project has been approved for , with help from students and faculty in .
Specifically, the patent outlines the processes by which Moller and his team incorporated participantsā real-world physical activity into online fantasy sports games. The patent is an important step toward turning the game into an commercial application that can be more widely accessible to people looking to lead more active lifestyles.
According to the , whose headquarters are located in downtown ŗ£½ĒĀŅĀ×, fantasy sports is a growing industry, worth more than $7 billion a year. Last year, in the U.S. and Canada alone, more than 59 million people played, spending an average of $653 per person. Mollerās research builds upon the infrastructure of existing online fantasy sports gamesāwith a few twists.
Instead of exclusively using the performance of professional athletes as a means of winning the game, Mollerās variety of fantasy sports also incorporates physical activity data generated by the participants themselves (e.g., the āfantasy team ownersā). By giving participants fitness tracking devices such as Fitbits, the game records exercise data, such as the number of steps participants take per day. Participants use their own performance to unlock features, nab athletes for their teams, and increase their chances of winning the game.
Pilot research conducted by Mollerās team has found that participating in this game can help people to be more active. After studying each participantās average activity at baseline, Moller gave participants individually calibrated weekly goals, increasing their activity-goals each week until all of them were targeting the recommended level of physical activity for their demographic. If participants met their goals, they were rewarded with privileges in the game. Each participantās results were posted to an online message board, a feature designed to encourage discussion.
āBy far the best part of active fantasy is out working/stepping your opponents for the top waiver-wire pick every week,ā says Greg Burhop, a ŗ£½ĒĀŅĀ× resident who participated in the trial.āI took more walks in weeks when I wanted a specific player. This reward system for fantasy owners makes the game more fun and engaging. Those that sign up will love it and will get more exercise while playing.ā
At the end of the 14-week study, conducted in 2013, Moller found participants increased their average steps per day by more than 30 percentāfrom 8,678 steps per day before the season to 11,364 steps per day during the fantasy sports season.
āIf we can make it more fun for people to exercise, we can help improve their overall health and their quality of life,ā Moller says.
Professors and students in Illinois Techās , , and have all contributed to helping Moller's team turn the game into an easily accessible web application, which is still under development. An important goal of this work is to increase scalability and maximize reach. Inspired by the success of popular exergames such as Pokemon GO, Mollerās team hopes to one day make the game available to anyone in world with interest and access to an Internet-connected device. After recruiting more users and analyzing their activity data within the app, Moller says, more insights can be drawn about how very specific game features can be used to optimally promote healthy behavior change, in general and also for specific audiences.
āAt this stage weād like to team up with industry partners to get this technology out to more people,ā Moller says. āNot only to help more people reach their fitness and wellness goals, but to unlock new research opportunities. Generating can help us learn more about how people use this technology to help further our understanding of the behaviors and motivations behind wellness activities.ā