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Associate Dean Siva Balasubramanian has had two manuscripts accepted for publication. “The Effect of Individual Level Variables on the Effectiveness of Brand Placements,” co-authored with Deepa Pillai and Shabnam H. A. Zanjani, will be published in Innovative Marketing.

“Modeling Attitude Constructs in Movie Product Placements,” co-authored with Hemant Patwardhan, Deepa Pillai, and Kesha Coker, will be published in the Journal of Product & Brand Management.