Balasubramanian Co-Authors Two Manuscripts Accepted for Publication
, Associate Dean and Harold L. Stuart Professor of Marketing, co-authored “Responses to Customized Products: The Consumers’ Behavioral Intentions,” forthcoming in the with Pingjun Jiang, and Zarrel V. Lambert. Jiang is a former doctoral student whose dissertation Balasubramanian co-chaired at Southern Illinois University.
Balasubramanian also co-authored “Capital Structure and Monitoring Bank Failure,” forthcoming in the with Seungho Baek (Ph.D. ‘13) and Kwan Young Lee. This publication marks Balasubramanian’s first time co-authoring a publication in a journal focused on accounting and finance topics.
